IMI Precision Engineering Product Marketing Manager in Las Vegas, Nevada
IMI Precision Engineering is a world leader in motion and fluid control technologies. Wherever precision, speed and engineering reliability are essential, we deliver exceptional solutions which improve the productivity and efficiency of our customers’ equipment.
Part of IMI plc, we have a sales and service network in 75 countries, as well as manufacturing capability in the USA, Germany, China, UK, Switzerland, Czech Republic, Mexico and Brazil. We support this with our global centers of technical excellence, and facilities for CFD design and R&D testing.
We are seeking a professional who is passionate about Medical Solutions & Improvement to join our team in the role of Product Marketing Manager!
The Product Marketing Manager analyzes life science marketing data (including analytical, biotech, medical and diagnostic instrumentation) and develop voice of the customer to identify new product and life sciences market trends related to pumping technologies, rotary valves and syringes. Develop marketing strategy, messaging to customers, and value selling statements for new and existing fluidic products used in life science instrumentation and machines. Monitor and develop pricing strategy. Visit customers and determine market requirements while monitoring the competition to identify current and anticipated market activities that may impact new and existing products and markets. Work closely with all areas of the business to ensure the company’s priorities are actively being pursued. Work under limited supervision and has total responsibility for small projects or assigned segments of large projects.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Monitor external product and market place trends to identify new opportunities and discover potential weaknesses for current and future market and product emphasis.
Identify market potential and new product specifications, establishes pricing and market strategies, estimates potential sales and inventory requirements, resolves market and distribution channel issues and quality questions, and manages product from launch to phase-out.
Coordinate with marketing, sales, manufacturing, and engineering on product introduction, launch schedule, and market exploitation to ensure maximum penetration of market segment and accomplishment of financial goals and optimum allocation of resources.
Contribute to the profitability of the company by prioritizing and implementing product opportunity briefs in a timely manner.
Oversee the development of marketing collateral and defines promotional activities, publicizing the product through the press, sales force, and alternate distribution channels.
Maintain and improves the product portfolio, service strategy, market share, and product profitability.
Monitors and reports competitor activities including strengths, weaknesses, opportunities, threats, products, service strategies, and pricing.
Build relationships with major accounts, Norgren sector heads, business development managers, regional sales teams, key account managers, regional technical centers, regional and worldwide manufacturing sites for their respective products, private label suppliers, and product marketing counterparts both in the US and in other regions of the world.
Ensure effective implementation of product and market plans by continued monitoring of progress to the original plan.
Initiate, maintain and deliver product rationalization and obsolescence schedules.
Other duties as assigned.
- Qualifications Education and Experience
Bachelor's degree in Engineering, Science or Marketing, or related field.
Minimum of 5 years previous sales, engineering or marketing experience. 3-6 years of Product Marketing preferred. MBA a plus.
Working knowledge of product marketing, marketing research, commercialization and life cycle management. Skills and Competencies
Strong leadership presence.
Excellent written & verbal communication skills are needed.
Ability to translate intuition, market feelings and conceptual technologies into successful, winning new products.
Knowledge of Life Science products and instrumentation preferred. Fluidic components and syringe assemblies experience a plus.
Ability to build relationships, manage projects and coordinate people and resources towards a common goal.
Approximately 20% travel is expected. Computers and Technology
Proficient with MS Office Suite (Word, Excel, PowerPoint & Outlook).
Ability to learn internal systems (CRM Pivotal). Certifications
None Supervisory Responsibilities This position has no supervisory responsibilities
The IMI Code of Conduct
All employees are expected to represent the values and maintain the standards contained in The IMI Code of Conduct. The IMI Code of Conduct can be found at
IMI Precision Engineering is an Equal Opportunity Employer, Gender/Minority/Veterans/Disabled.
Job ID 2019-31799
# of Openings 1
Platform IMI Precision Engineering